Tele2 and Rubberduck Launches Mobile TV Services in Estonia

Aspiro Group subsidiary, Rubberduck Media Lab, a provider of white label mobile TV services, says that it has launched a mobile TV service in Estonia for Tele2. The managed service includes complete administration of this service by Rubberduck which includes content sourcing, portal development and maintenance. The hosted service will use Studio:1; the technical backend solutions from Rubberduck.

The users will have access to local as well as international video content such as Estonian news from ERR and Kanal2 and entertainment from Lastekas, MTV and more. The majority of the content will be free to use provided that the users have a data subscription package. The service will be available both in Estonian and in Russian.

"It is my pleasure to announce this partnership with Tele2. Users of this service will be able to watch popular regional content and a wide array of international content, which will be continuously sourced as a part of the agreement. This is our second managed service in the Baltic Region, an important growth region for us," states Miguel Silva, Director Sales and Marketing of Rubberduck Media Lab.

Tele2 is the country's second largest mobile operator by subscriber numbers, and according to figures from the Mobile World service, ended the first half of this year with just over half a million customers, and a market share of 30%.

Posted to the site on 9th October 2008