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Sony Ericsson to Close UK Flagship Retail Store

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Sony Ericsson has decided to close its only UK based flagship retail store by the end of this year after the outlet failed to turn a profit. The large store, based in London's posh Kensington area was opened in late 2006 as a joint venture with mobile phone retailer, Carphone Warehouse.

The UK trade magazine, Mobile Today reported that the company has also ruled out opening any more stores in Western Europe for the foreseeable future - and will refocus on adding to its 200 existing stores in the Asian market.

Lianne Norry, VP for retail marketing at Sony Ericsson, told the magazine, "The market conditions in western Europe don't make it appropriate for us to open stores here." She added that "the dominance of big multiple chains and operator stores in the UK market contributed to make it difficult for Sony Ericsson's direct retail ambitions in the UK."

Nokia moved its flagship store in London to a new location on Regent's Street in the heart of London's shopping area.

British girl band, The Saturdays will be playing a one-off gig at Sony Ericsson's Kensington store on October 3rd to promote the launch of a new handset.

On the web: Mobile Today - Sony Ericsson Retail

Kensington Store Photos

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