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New York Taxis Using Sprint CDMA Network for Credit Card Transactions

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US operator, Sprint Nextel has fitted out some 6,600 taxis in New York City with a real time integrated payment and information system, powered by its Mobile Broadband network and Sprint Data Link to ensure secure credit card transactions. The rollout was developed with VeriFone's U.S. based taxi business, VeriFone Transportation Systems (VTS).

"Sprint's Mobile Broadband helps achieve our goal of quick and convenient credit card payments, with minimal processing time averaging two seconds," said Bud Waller, executive vice president of Integrated Systems, VeriFone. "Our partnership allows passengers to view current news, sports and entertainment content and then close their transactions in record time so they can be on their way."

The system features a Passenger Information Monitor with a 10.4-inch touch screen that allows passengers to review the fare, add a tip and pay by swiping a credit card through a reader or using "tap and go" contactless payment. The system includes programming from several news and culture providers, including WABC-TV's local news and Reuters Business News. It also features a GPS component that helps passengers quickly recover items accidentally left in cabs.

Sprint and VTS plan to deliver a similar solution to taxis in Philadelphia, Chicago and Las Vegas.

Key to this solution is Sprint business solutions partner Direct Communication Solutions Inc. (DCS), which worked with VTS and Sprint to creatively alter the Mobile Broadband connection card to fit and operate securely with custom software in the modified touch screen monitor. Today, DCS manages the connection card inventory, handles card modifications and software updates, and assists VTS and Sprint with installation and activation in taxis.

"The system has not only improved our ability to manage fleets, but drivers have found that it provides them with the ability to better recover fares," said Solomon Neuschatz, NYC taxi owner/operator. "Most have also noticed an increase in gratuities. In addition, passengers love the fact that they're informed during the ride and have access to information on restaurants, clubs and theaters right at their fingertips."

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Tags: sprint nextel  gps  mobile broadband  new york city  sprint  nextel  taxi  new york  verifone  touch screen