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Latest Luxury Mobile Phones are Hand-Built in the UK
Nokia's luxury brand, Vertu is to unveil its new Signature collection to mark its tenth anniversary this year. The company says that its new Vertu Signature is the most highly crafted phone ever made and will be introduced in hallmarked white gold and yellow gold together with stainless steel.
Alberto Torres, President of Vertu commented, "When Vertu first started out with the idea of producing luxury phones, the industry thought it would never take off. Vertu was ahead of the times. But now, you can see how successful the industry has become, as more competitors are looking to enter this space."
The 'sea of sapphire' that makes up the face of Signature takes more than two weeks to create in a 2000°C furnace. It is almost impossible to scratch and is so hard it can only be cut or scratched with a diamond.
The solid gold or platinum Signature phones are authenticated by a Swiss Assay Office hallmark - the only electronic product to carry this award. While the patented keypad contains 4.75 carats of solid ruby bearings; each cut and set in its exact place like a jewel.
"Signature uses function to create beautiful form." Frank Nuovo, Chief Designer, Vertu
Hand-built in the UK, it is the first phone to be assembled by a single craftsman. It takes many years to learn the necessary skills, and very few individuals make the grade. As a mark of pride, each handset is signed by the master craftsman who painstakingly creates it. Inevitably such attention to detail means a phone of this quality can only be made in very limited numbers - making the new Signature rare, precious and highly exclusive.
The Vertu Signature will launch in white gold, yellow gold and stainless
steel - if you need to ask what the price is, you probably can't afford to buy it.
Posted to the site on 15th September 2008