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Italian Operator Embeds DVD Disc in SIM Card Holder
Italian mobile operator, Wind has started offering SIM cards, with an embedded DVD compliant optical disc in the plastic holder which can be used to store PC software or media content. Wind will use Smart Video Card, supplied by Gemalto to deliver software to allow wireless Internet access from a PC.
Once Wind subscribers have connected their mobile phone to their computer, all they have to do is put their Smart Video Card in the DVD reader of their computer and download the software from it. A set of interactive user guides also available on the disc will make use simple and efficient.
Commercial deployment started in July.
GemaltoÃ's innovation opens up a realm of new opportunities of promoting value-added mobile services, commercial content and online applications, in a simple and interactive manner. With Smart Video Card, the operatorÃ's complete environment can be installed on the PC, making it easier for subscribers to use mobile services.
Furthermore, Smart Video Card replaces heavy and costly user and service guides - the usual tools for content promotion. It is environment-friendly, since subscribers use the card body as a DVD instead of throwing it away once they have extracted the SIM card.
"We selected GemaltoÃ's Smart Video Card for the launch of our SuperInternet SIM offer because we look for modern and appealing means to communicate our initiative to our customers," commented Maximo Ibarra, Mobile Marketing and Customer Management Director at Wind. "Smart Video Card gives us an outstanding opportunity to strengthen our relationship with our subscribers and to widely broadcast our Mobile Internet offer."
Posted to the site on 11th September 2008