USA Overtakes Europe in 3G Phone Usage
comScore has reported that after a slower start, the United States has caught up with Western Europe in the adoption of 3G with 28.4 percent of American mobile subscribers having 3G devices versus 28.3 percent in the largest countries in Europe.
The number of U.S. subscribers with 3G enabled devices has grown 80 percent to 64.2 million during the past year. The market has responded enthusiastically as mobile vendors have rolled out their enhanced networks and a new crop of 3G enabled devices. The only individual major European countries exceeding the U.S. in 3G penetration are Italy and Spain.
"For years, the American mobile industry has aspired to the level of sophistication of the European market," observed Mark Donovan, senior vice president and senior analyst, comScore. "Today, Americans have finally caught up with Europeans in adoption of 3G. The advancements in 3G network technology and the introduction of sleek devices into the U.S. market have paid off as adoption of mobile media continues to grow at a rapid pace."
Percent
of Subscribers with 3G Devices
3-Month Average Ending June 2008 and June 2007
| |
Penetration June 2007 | Penetration June 2008 | Point
Change June 07 vs June 08 |
|---|---|---|---|
| Germany | 15.1% | 23.9% | 8.1 |
| Spain | 22.5% | 37.2% | 14.7 |
| France | 12.6% | 17.1% | 4.5 |
| Italy | 32.1% | 38.3% | 6.2 |
| United Kingdom | 19.9% | 27.6% | 7.7 |
| European
Total (5 countries) |
20.3% | 28.3% | 8.0 |
| United States | 16.7% | 28.4% | 11.7 |
Total
Subscribers with 3G Devices
3-Month Average Ending June 2008 and June 2007
| |
Subscribers June 2007 | Subscribers June 2008 | Growth YoY |
|---|---|---|---|
| Germany | 7,021 | 11,732 | 67.1% |
| Spain | 7,207 | 12,640 | 75.4% |
| France | 5,616 | 7,958 | 41.7% |
| Italy | 14,462 | 18,008 | 24.5% |
| United Kingdom | 8,964 | 13,100 | 46.1% |
| European
Total (5 countries) |
43,270 | 63,437 | 46.6% |
| United States | 35,651 | 64,207 | 80.1% |
Posted to the site on 4th September 2008
