Ukraine Operator Offers PC to Mobile Messaging Applications

Ukrainian mobile operator, Kyivstar recently launched a service which enables its subscribers to send SMS and MMS messages to mobile phones from their computer. The Comverse Messaging PC Client service is providing the platform, incorporating technology from TeleMessage, which is a provider of cross-platform media messaging management systems and applications.

By positioning a "Send SMS & MMS" button on the toolbar at the top of the screen, the service makes it possible for PC users to compose messages and enhance them with pictures and video clips. Moreover, constant visibility on the toolbar of popular PC applications is an effective way to boost brand and service awareness.

"The success of this service at Kyivstar proves how easy and useful it is for people to send user-generated and other content via SMS and MMS while sitting at their keyboards," said John Bunyan, Comverse Chief Marketing Officer. "Actual usage has exceeded expectations. Within two months of service launch, tens of thousands of Kyivstar subscribers downloaded the Comverse Messaging PC Client and sent more than half a million SMS and MMS messages from their computers,"

Posted to the site on 2nd September 2008