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Sprint to Offer Location Based Services on WiMAX Network

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Sprint's WiMAX network, XOHM has signed a deal to offer location based services when the network debuts commercially in Baltimore this September. Other cities are expected to receive service in the fourth quarter and beyond prior to the eventual merger of the network with Clearwire.

"The XOHM mobile broadband experience will be largely location-centric," explained Rick Robinson, vice president of XOHM Services. "We're creating a new dimension to online presence, making points of interest near your current location easy to identify and access. This ˘â‚¬Ëśgeobrowsing' effect provides location context and will give XOHM members a richer personal broadband experience when they're mobile."

Sprint is enabling web services application programming interfaces (APIs) so a broad collection of service developers and device partners can use location to offer increased utility for XOHM members. XOHM will offer these location capabilities with a corresponding privacy policy to make sure XOHM members are informed about how XOHM will handle their data. At launch, a XOHM portal will offer location-based content from leading brands including:

uLocate Communications, the primary partner in building XOHM's location enabled mobile experience, is providing its WHERE platform and leading friend finding application Buddy Beacon to connect XOHM customers with their favorite people, places and things. Openwave Systems is to provide the location platform.

NAVTEQ will offer XOHM customers NAVTEQ Traffic real-time local traffic and commuter updates with links to the Traffic.com Web site for additional detailed construction, incident and drive time information. Google will contribute Local Search capability along with additional features and functionality from Google Maps.

"By incorporating location and local content at such a fundamental level Sprint is bringing something entirely new to the user experience," said Greg Sterling founder of Sterling Market Intelligence and senior analyst, Local Mobile Search. "And the ability of that experience to travel with the user and automatically adapt to new locations is equally powerful."

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