Chinese Ad Agency Serves Over 2.3 Billion Mobile Adverts in H1 '08
Chinese mobile advertising agency, Madhouse says that it has served over 2.3 billion targeted mobile ad impressions using its MadServing system during the first half of this year, nearly five times the number of total impressions delivered in 2007.
As China's largest and most intelligent mobile ad network, Madhouse chairs the MMA APAC Mobile ad Guideline Committee and launched the first Mobile Advertising Guidelines tailored specifically for the Asia-Pacific (APAC) region by in late 2007.
Madhouse says that it increases the effectiveness of advertising campaigns by optimizing ad versions and accurately quantifying and managing the frequency of marketing material shown, clicked, or downloaded to every unique mobile user. Mobile ads served by Madhouse may be optimized for mobile phones with different screen resolutions for the over 2,000 phone models in China today.
After launching China's first contextual mobile ad product in late 2007, Madhouse became the first company in China to provide mobile full screen interstitial ad products and mobile video ad products in the 1st half of 2008.
Posted to the site on 26th August 2008
