StarHub Offers "Thin SIM" to Bypass Roaming Call Costs
Singapore's StarHub is launching a pre-paid product called EZ Travel SIM, that will allow inbound roaming travellers to access StarHub Mobile pre-paid services from the same mobile phone that is fitted with a regular SIM card from their home mobile network operator.
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EZ Travel SIM
The inbound traveller first attaches the StarHub pre-paid EZ Travel SIM card, that is as thin as film, onto his/her primary SIM card, and inserts them together in the SIM slot of the mobile phone.
On the same mobile phone, users can toggle back and forth between the domestic mobile service and StarHub Mobile - so that they can receive calls as normal, but make outgoing calls on the StarHub prepay tariffs.
"In a highly competitive market, a more effective and efficient approach any service provider can take is to provide innovative services that no other company can provide. In this manner, Taisys' dual-SIM solution provides a unique solution to mobile service providers to satisfy the need for dual SIM ownership. We are delighted that StarHub has selected our flagship product," said Mr Jason Ho, Managing Director, Taisys Solutions.
"We expect to roll out the EZ Travel SIM service to the inbound traveller segment by next month, with plans to extend it to other targeted segments in the near future," said Anil Nihalani, StarHub's Head of Mobile Services. "Initially, it will be available at tourist based areas such as the airport."
Posted to the site on 13th August 2008
