Swisscom Expands Mobile Advertising on Vodafone Live Portal

Mobile advertising agency, Ad Infuse has announced an expansion of its relationship with Switzerland's Swisscom to deploy its adInMotion platform within the Vodafone live! portal. The deployment of adInMotion builds on the video advertising pilot that the two companies undertook in 2007 to encompass a broader solution including WAP and SMS advertising.

Ad InfuseÃ's solution will serve all on-deck banner ads on the Swisscom Vodafone live! portal, and will enable Swisscom to roll out an ad-funded person to person SMS messaging service that will offer free text messaging to subscribers.

"With mobile becoming an increasingly significant medium for Internet access in Europe, operatorsÃ' portals offer an innovative and differentiated route for brands to reach consumers," commented Marius Dano, Strategy & Business Development Manager at Swisscom.

"SwisscomÃ's Vodafone live! portal is one of the most popular destinations in that market on the mobile Web and as such represents some of the best real estate for advertisers and brands," commented Brian Cowley, CEO, Ad Infuse. "By deploying the adInMotion platform, Swisscom gives brands the opportunity to deploy targeted campaigns that are compelling to consumers."

adInMotionÃ's matching engine and multi-format ad support integrates into the Vodafone live! API. Swisscom has a license to use the Vodafone Live brand on its mobile internet services.

Posted to the site on 5th August 2008