Demands and Technology Drive Growth of China's Mobile Phone Market

New data from China's CCID Consulting shows that the sales volume of China's mobile phone market in 2007 reached 150 million sets, up 24.1% over 2006; and the sales volume of mobile phone market in 2007 broke though 200 million sets, inclusion of fake mobile phones sales volume. China's mobile phone market has entered massive growth stage, and CCID says that the impetuses are market demands and technical innovations.

China's mobile phone market has been directed by the trend in changing mobile phones according to new technology developments since the second half of 2003. The share of users that change mobile phones in 2007 exceeds 60% and the sales volume of changing mobile phones exceeds 90 million sets. The reason for changing new phones include functions upgrade, improvements in cost performance, shortening of product life cycle, the advent of carriers' customized business and experience consumption etc. Meanwhile, new mobile phone users increase in recent two years: new mobile phone users in 2007 exceed 86 million, monthly new users exceed 7 million.

Statistics show that new users in tier-3, tier-4 cities and country market are the major source of new users; the joint efforts of carriers and manufacturers drive the requirements in this market. China's mobile phone users in 2007 reach 547 million subscribers.

Posted to the site on 4th August 2008