Virgin Media Inks Mobile Advertising Deal
UK based Virgin Media - which operates both a cable network and MVNO - has announced that 4th Screen Advertising is to manage, sell, deliver and optimise mobile advertising campaigns for Virgin Media using their ad-serving platform Mpression. 4th Screen will be working in close collaboration with Virgin Media's ad-sales house, ids, to ensure cross-platform campaigns are planned, delivered & executed to maximum effect.
Virgin Media and 4th Screen Advertising are looking to leverage the partnership to enter into relationships with advertisers and agencies, resulting in the delivery of ongoing, integrated campaigns across mobile, online and TV.
“This partnership allows us to combine our brand appeal with 4th Screen’s expertise and reach to present a compelling mobile advertising proposition as part of a cross-platform offering that builds on the success of campaigns for the likes of Seat ibiza, Night at the Museum and Pirates of the Caribbean. Whether it’s TV, mobile or online, we consistently find that consumers are happy to view ads as long as they are relevant and engaging.” said Malcolm Wall, CEO of Content at Virgin Media.
Posted to the site on 30th July 2008
