Pakistani Operator Launches MMS Video News Clips

ROK Entertainment has announced the launch of its mobile News on Demand (NOD) service with Ufone in Pakistan. Titled as Ufone�'s "Video News Service", subscribers receive 3 videos per day of 60 seconds each, sent via MMS, containing the latest sports and breaking news for a fee of R 50/ per month.

Mr. Ali Ikram, Head of VAS at Ufone commented, "At Ufone, our first and only priority is providing our customers with the best mobile services and, with the launch of Video News, we are making sure our customers get all the breaking news on their handsets anytime, anywhere, easily."

"NOD delivers short, sharp news bursts throughout the day to subscribers direct to their mobile phones" said Laurence Alexander, Group CEO of ROK "and, as such, is a very popular support service to live and on-demand streamed mobile TV."

According to figures from the Mobile World database, Ufone (Pakistan Telecom Mobile) ended the first half of this year with some 18.1 million subscribers and a market share of 20.6%.

Posted to the site on 18th July 2008