Heathrow Express Gets Mobile Ticketing
Published on: 10th Jul 2008
Note -- this news article is more than a year old.
Heathrow Express, the high speed rail link between central London and Heathrow Airport has launched a mobile banking application, provided by Atos Origin. Passengers on the Heathrow Express can now have their tickets sent directly to a mobile phone or PDA, so they do not have to queue to collect tickets at the station before they travel.
This is the first implementation of AVANTIXMetro, an e- and mobile ticketing solution designed and built by Atos Origin. It allows individual and corporate customers to book online through the Heathrow Express website. When making a booking, customers can opt to receive either a bar-coded e-ticket that is registered to their mobile phone, or a self print version of the ticket. Both types of ticket are then scanned and validated on-board the Heathrow Express train. Paper tickets can still be purchased on the train direct from the train manager.
George Fripp, Heathrow Express international corporate account manager comments that, "Most of our customers are incredibly busy professionals that use our service because it's the most convenient way to get to and from Heathrow Airport in just 15 minutes. E-ticketing builds on that by taking the hassle out of booking journeys and making their travel even more seamless. All you need to do is book, board the train and go. It's as simple as that."
The terminal used by train staff is built on the Casio IT-3000, an industrial data terminal with an integrated thermal printer.
"Mobile ticketing is fast becoming the simplest and most cost effective way to sell train tickets," said Tony Lacy, head of bus and rail at Atos Origin. "At Atos Origin we continue to invest in rail retail innovation and believe that the new AVANTIXMetro solution will help Heathrow Express to further improve the travelling experience of its passengers."