Sybase Buys C&W's MMS Hubbing Platform

Roaming services provider, Sybase has brought Cable&Wireless's international inter-operator MMS Hubbing service for an undisclosed amount. The company says that the acquisition places it as the worldÃ's largest GRX (GPRS Roaming Exchange) provider with 73 direct operator customers. Coupled with 17 peering agreements, the GRX reach extends to almost 500 mobile operators.

Sybase says that it will also now become the worldÃ's largest International MMS interoperability provider with direct peering agreements with 40 customers and reach to over 250 mobile operators.

As part of the deal, Sybase also gains exclusive worldwide rights to market and sell Cable&Wireless mobile data roaming services.

"Messaging is the convergent platform for enterprise applications and a core part of our Unwired Enterprise strategy. Now, Enterprises will be able to offer their customers access to all types of information anytime, anywhere, across any carrier network through a single platform only offered by Sybase," said John Chen, chairman, CEO, and president of Sybase.

The MMS Hub and the management of the Mobile Data Roaming Service will be integrated into Sybase 365, a wholly-owned subsidiary of Sybase led by Marty Beard.

"This agreement solidifies SybaseÃ's current and future leadership in global messaging reach for SMS, MMS and Data Roaming Services (GRX)," said Marty Beard, president, Sybase 365. "We now have the strategic ability to adapt and grow services as the mobile ecosystem migrates to an increasingly multimedia/IP-based infrastructure. This is part of our continued commitment to add value to our operator and enterprise customers."

Posted to the site on 9th July 2008