MySpace Signs Russian Mobile Deal

Russia's MTS has inked a deal with MySpace to provide direct access to the mobile internet version of MySpace from MTS's own mobile homepage. In addition, the companies are planning to launch an MTS-branded community on MySpace Russia website to drive usage and support the partnership.

"We are looking forward to introducing over 60 million customers of MTS in Russia, the largest subscriber base in the country, to the leading social network, MySpace," said Pavel Roytberg, product and service development director of MTS Russia.

"MySpace is known for its networking and creative solutions which revolutionized social networking. It is a place for everyone - whether you are a global celebrity or an aspiring artist," noted Aleksandr Turkot, general director of MySpace Russia. "This partnership with MTS is a key strategic move for MySpace, allowing us to give Russian customers unprecedented access to networking via their mobile phones. Our brands are built on providing high quality communication and networking experience and our partnership will allow us to develop many new exciting services for our customers."

MTS is the leader in value-added services (VAS) in Russia, with a 32% market share of VAS revenues and a 43.2% share of mobile content revenues in Q1Ã'2008. In January 2008, MTS became the first Russian company to receive a nomination in the 13th Annual Global Mobile Awards hosted by the GSM Association for its WAP-portal designed specifically for children.

Posted to the site on 3rd July 2008