Yahoo Secures UK Mobile Advertising Deal

Yahoo has secured the mobile advertising account for Hutchison 3G UK and will exclusively sell 3 UK banners and sponsored links inventory. Yahoo will sell the inventory for the 3 UK portal starting from later this month.

The Yahoo sold adverts will be seen by visitors to Planet 3, which reaches a group of customers who have already demonstrated interest in mobile internet services. For example, 3 UKÃ's ad-funded music video service offers subscribers free music videos in return for watching a short, targeted video ad and already has more than 1.4 million registered users.

3 UK Head of on Portal Advertising, Neil Andrews said, "With the ever-increasing popularity of the mobile Internet, more and more people are coming to the 3 portal. WeÃ're in a great position to help brands reach our subscribers with a targeted and relevant advertising message."

"We believe Yahoo! has the experience to help us take full advantage of our advanced portal and unique all 3G subscriber-base. By combining Yahoo!Ã's expertise in mobile advertising with 3Ã's valuable inventory, we can help big brands target their advertising with maximum success."

In a recent survey by M:Metrics, 3 was ranked second only to Facebook for the amount of time users spent browsing.

Geraldine Wilson, VP of Connected Life, Yahoo Europe said, "Yahoo! is very focused on building up the reach and quality network that advertisers are looking for on the mobile, along with targeting capabilities and creative formats necessary for mobile advertising to be really successful. 3 UK is a great new addition to our portfolio of mobile advertising partners. Their commitment to bring the best of the mobile Internet to their customers, coupled with the high volume of traffic the portal gets, presents our portfolio of advertisers with a very attractive opportunity."

Yahoo currently offers mobile display advertising in 23 territories across Europe, Asia and the Americas.

Posted to the site on 2nd July 2008