Mobistar Agrees to Let Blyk Use It's Belgian Mobile Network
BRUSSELS -(Dow Jones)- Belgian Mobile operator Mobistar, majority owned by France Telecom, Tuesday said it has agreed to let Finnish Blyk to use its network to offer mobile services to youth.
Blyk intends to enter the Belgian market as a mobile virtual network operator using the Mobistar network.
Blyk is a mobile operator for 16-24 year-olds that is funded by advertising, linking young people with brands and simultaneously giving them free texts and minutes every month.
Blyk was founded in 2006 in Finland and is now operating in the UK.
Entry into Belgium is part of Blyk's next wave of European expansion that was announced last week.
"I am delighted that Blyk has chosen Mobistar for their expansion into Belgium. We strongly believe in the innovative Blyk approach (connecting advertisers with young people) and in the related value it will be bringing to the Belgium telecom market," Benoit Scheen, Mobistar chief executive said.
(END) Dow Jones Newswires
Posted to the site on 1st July 2008