Virgin Mobile Tops UK SIM Only Contract Sales

Virgin Mobile UK has become the market leader for SIM-only contracts, according to independent industry analysts, GfK. Published this week, GfK figures show that in May 2008, Virgin Mobile now hold 29.5% of the market.

Virgin Mobile says that it experienced a 10% leap in market share between the end of April and end of May to coincide with the launch of Liberty SIM.

This launch combined with VirginÃ's direct marketing of its SIM-only contracts to Virgin Media households since the start of the year has pushed them into first position. It was supported by an above the line press and outdoor campaign, PR, cover mounts and recent TV idents for the Big Brother 9 sponsorship.

Graeme Oxby, Managing Director of Virgin Mobile commented, "WeÃ're absolutely thrilled with the success of our SIM-only offering, particularly the Liberty SIM. ItÃ's symptomatic of the world we live in, especially in the current economic climate that SIM-only deals have become in no time, the fastest growing part of the mobile contract market alongside mobile broadband."

Posted to the site on 30th June 2008