Vodafone Sets Up a MySpace Webpage

Vodafone has set up a page on the MySpace website to promote its music services. Vodafone says that it will use the webpage to share its existing music initiatives, including summer festivals such as Music Unlimited Cologne in Germany and Vodafone TBAs in the UK. The "Vodafone Music Reporter" profile will also feature user generated content to help create communities for all music fans initially in Germany, Spain and the UK with Italy to follow in the next few days.

Members of the "Vodafone Music Reporter" community will be able to interact with their fellow users through a blog featuring regular updates on Vodafone Music Unlimited activities.

"We have a tremendous heritage in understanding what our customers want in terms of music and how our music partnerships enhance the customer experience even further," says David Wheldon, Global Brand Director at Vodafone. "Vodafone Music Reporter" reaches music fans in a way that reflects the latest trends of how music is experienced in the social networking space. It allows music fans to interact, showcase their skills and become a part of a unique Vodafone music community."

Nick Reid, Head of UK Sales at MySpace, comments: "Vodafone is tapping into the creative audience on MySpace to really bring its proposition to life and provide a platform for users to showcase their talent within a multi-territory community. ItÃ's a perfect fit for Vodafone and highlights the possibilities available to advertisers on MySpace."

The "Vodafone Music Reporter" interactive profile, hosted on MySpace, builds on the collaboration of both companies which began in 2007 with the launch of MySpace on Vodafone mobile internet.

Posted to the site on 30th June 2008