Telstra to Install Bar Code Software on 3G Phones

More than half a million Australians will have software downloaded free to their mobile phones to give them quick access to websites and mobile content via special barcodes, Telstra Group Managing Director for Consumer and Channels, Mr David Moffatt has announced.

Telstra customers can simply point their mobile phone cameras at the specially designed barcodes, known as Telstra Mobile Codes, to access content such as weather, localised maps and mobile videos.

The barcodes are two dimensional squares with unique pixel configurations which are based on the hugely popular QR Codes used in Japan. The QR Code, although patented, is effectively open source as the patent holder, Japan's Denso Wave says that it will not enforce its rights.

Telstra Group Managing Director for Consumer and Channels Mr David Moffatt, said more than half a million Australians would begin receiving the free mobile code readers from July 1, with more to follow.

"Telstra Mobile Codes will revolutionise the way Australians access mobile internet content and information, allowing a faster and simpler mobile internet experience just by scanning a code through their phone camera," Mr Moffatt said.

Posted to the site on 26th June 2008