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Orange Sending Text Messages to Promote Guinea Health Campaign

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Mobile operator, Orange Guinea is to send a text message to every single one of its subscribers to promote a health campaign being run by the NGO Helen Keller International which aims to distribute vitamin A tablets to 1.5 million children in the country.

The Orange Foundation working closely with Orange Guinea is supporting the campaign, which will be carried out by 3,000 health workers and 3,000 volunteers on the whole Guinean territory, from 13th - 17th June 2008, during the "National Week of Children`s Health".

As its first corporate philanthropy intiative, Orange Guinea will contribute to raising the awareness of communities by sending text messages to all its customers and by making its posting network available to Helen Keller International. Orange Guinea will also provide the NGO with means of communication to feedback the results of the campaign to different administrative areas. Orange Guinea employees will participate in the distribution campaign in Conakry.

In Guinea, it is estimated that 57% of children under five suffer from vitamin A deficiency which weakens their immune system and is the chief cause of childhood blindness. Thus, a national campaign to distribute vitamin A is organised twice a year. It is usually coupled with a de-worming and vaccination programme for women and children.

Orange Guinea ended the first quarter of this year with just under 370,000 subscribers. According to figures from the Mobile World analysts, the operator only launched services in the second half of last year and has been taking roughly 60% of the total market growth.

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