Mobile Marketing Association President to Resign
The Mobile Marketing Association (MMA) has announced that global President Laura Marriott will resign later this year after having led the association since 2005. Marriott will see the association through the transition period and will then assume President Emeritus position on the MMA Global Board of Advisors.
“Laura’s leadership has been beneficial not only to the MMA but the industry itself,” said Tom Daly, MMA NA Chairman and Group Manager, The Coca-Cola Company. “We are disappointed to see her leave but support her in her goals to pursue personal interests. Having benefitted from Laura’s leadership, the MMA is stronger than ever. Together with the Board and our members, Laura has created a global association and positioned the MMA as the world’s leading trade association for mobile marketing and the source for best practices which protect the consumer experience.”
“Laura has been a tremendous leader of the MMA and has done a fantastic job on behalf of the MMA membership and the mobile marketing industry world-wide,” said Richard Saggers, MMA Global and EMEA Chairman and Head of Mobile Advertising, Vodafone Group Services. “Under her leadership, the MMA has released a number of critical guidelines to further cement the future of the mobile marketing industry and we will continue this work with our members world-wide.”
The MMA has been at the forefront of establishing global guidelines for Mobile Advertising and the Code of Conduct and has worked regionally to launch Consumer Best Practices, Mobile Commerce and Mobile Search educational documents, among other key initiatives.
Posted to the site on 4th June 2008
