MEF to Publish a Mobile Games Sales Chart for the USA

The Mobile Entertainment Forum (MEF) and NPD Group have announced plans to launch a formal sales chart for mobile games sold in the USA.

"Until now, mobile gaming was a sector of the industry that had been wholly under-tracked for the US market," said Jill Braff, SVP of Global Publishing at Glu Mobile and a leader of the MEF Mobile Games Chart initiative. The chart will begin as a monthly update, covering popular games and total sales.

Working in collaboration with MEF and its members, NPD will compile and chart the data, creating sales information that both MEF and NPD will use to promote and create awareness within the mobile games space.

"NPD is very excited to be working with MEF on its mobile games sales chart initiative. Our experience in providing tracking and insight to the video game industry, along with MEF's mobile content expertise, will help us provide the most complete picture of mobile games possible," stated Martin Zagorsek, vice president of games and software for The NPD Group.

MEF launched the first ever ringtones chart in the UK in 2004 which continues to be compiled by the Official Charts Company and used to track sales of realtones (ringtones derived from the original sound recording.)

"MEF continues to spearhead initiatives that are essential to the mobile entertainment industry, and our US mobile games chart with NPD is meeting an essential market need. To date, there hasnÃ't been a reliable market source for obtaining the latest aggregated figures in mobile gaming for the US. By joining forces with NPD Group, we are bringing the industryÃ's credible resource on games to market," added Rimma Perelmuter, MEF Executive Director.

Posted to the site on 29th May 2008