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Microsoft Expects 40% Market Share for Windows Mobile OS by 2012

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Microsoft says that it expects its Windows Mobile operating system will be used in 40% of the smartphones sold in fiscal 2012. The claim was made by Eddie Wu, managing director of Microsoft ODM embedded devices, Asia.

"The company is expected to accomplish its target of delivering 20 million Windows mobile platform products in fiscal 2008", Wu told the DigiTimes news publication. There are currently some 140 different Windows Mobile based smartphones from 50 manufacturers.

While Windows Mobile 6.1 was released early this year, the next evolution of the OS to Windows Mobile 7 will not occur until 2009, added Wu.

The upgraded operating system (6.1) was also the latest move that Microsoft has made to go after the consumer market. In February, the company agreed to acquire privately held Danger, which makes software for the Sidekick mobile text devices. In November, it acquired Musiwave, which provides mobile music services to carriers and media companies.

Microsoft has made strides in getting its software into smartphones. The company boasts that Windows Mobile will power 20 million smartphones. That trails only privately held Symbian, which runs most of Nokia's handsets, which also includes simpler phones.

Earlier this year, it was reported that Taiwan's High Tech Computer (HTC) had lost its top spot as the world's leading vendor of Windows Mobile based smartphones (excluding touch-screen models). According to internal data from Microsoft, the company has dropped to third place, behind Motorola and Samsung. Motorola is leading the contest with a small margin, the data showed. The market data did however show that HTC has maintained its number one position in the Windows Mobile based PDA market with nearly half the entire market, followed by Palm and then Samsung.

On the web: DigiTimes

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Tags: windows mobile  microsoft  samsung  smartphones  motorola  htc  touch-screen  mobile music  operating system  sidekick  os  pda