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DoCoMo To Sell Prada Branded Mobile Phone
Japan's DoCoMo has announced that it will begin marketing "Prada Phone by LG", a full touch screen mobile phone for the Japanese market, from June. The handset, already available in Europe and other countries/regions, has been redeveloped specifically for DoCoMo.
The Prada concept is faithfully represented in a special leather case, accessories and custom-tailored screen graphics that accompany the handset.
Handset features include an intuitive, full-size touch screen with vibration touch to improve usability. This function activates whenever users touch screen icons to make a call, use e-mail, take and view photos or listen to music. The 2 megapixel camera is equipped with a German-made Schneider-Kreuznach lens and auto-focus capability.
Prada Phone by LG will be available at all DoCoMo sales channels - price still to be announced.
Posted to the site on 9th May 2008