Italian Mobile Communications: Market Ready to Face New Challenges

Mobile content, online mobile communities and mobile advertising are the future of this market. "Let's not forget about the increasing role that mobile and wireless technologies will play in several vertical markets". Romeo goes on to say "Transportation, health care, control systems, business planning and organisation, energy, urban and construction planning are just some of the areas that are looking for practical applications. Mobile communications are all about advanced communications, mobile contents and vertical markets. Italy seems to be right at the core of all this"

According to Romeo, in order to retain their central roles, operators will need to focus on innovation and creativity and avoid strategies that would not work in the highly saturated Italian market. Government support could help by stimulating research and development and Internet usage among the public. Since Italy is one of the least developed countries in Europe when it comes to Internet usage, the country needs a concerted approach by all the mobile operators and to successfully meet all these future challenges.

Posted to the site on 8th May 2008