Vodafone to Stream Madonna Video Clip to Customers in 14 Countries

Vodafone and Warner Music International (WMI) have announced that on Wednesday, 30 April, Vodafone customers in 14 countries will be able to watch a live, one-off show by Madonna on their mobile. Streamed live from New York's famous Roseland Ballroom exclusively outside the US to Vodafone customers, the performance will celebrate the release of MadonnaÃ's new album, HARD CANDY, which is available globally from today.

Vodafone customers in Cyprus, Egypt, France (SFR), Germany, Greece, Hungary, Italy, Netherlands, New Zealand, Portugal, Romania, South Africa (Vodacom), Spain and UK will have access to the show via their mobile phones on Vodafone live! and via their PCs using a unique streaming platform.

Vodafone customers will be able to do more than simply view the performance. They will be able to interact and share their emotions with other online show goers and select camera angles to move around the stage to get the best view, making them feel as though they are there in person and part of the event.

Frank Rovekamp, Global Chief Marketing Officer, Vodafone Group said "VodafoneÃ's strategy is to offer different music flavours and innovative formats allowing customers to experience music on their mobile in any way they wish."

Last week, Vodafone customers in Spain, Greece, Italy, Turkey, Portugal, Romania, Hungary, Netherlands, Belgium (Proximus), UK, New Zealand, South Africa (Vodacom), Iceland and India were given access to seven tracks from HARD CANDY prior to the album launch. Each track remained live for 24 hours for download before being replaced by the next one.

Posted to the site on 28th April 2008