China Mobile Selects Nokia Siemens to Improve its User Experience
Nokia Siemens Networks says that it has been selected by China Mobile Beijing (CMBJ) to provide its Usability Consulting Service, focusing on the company’s colour ringback tone service and web portal user experience. Together the two parties have applied usability study methodology into the design and development of value-added mobile products.
Colour ringback tone service refers to customized music or greeting instead of traditional sound someone hears when he calls a mobile phone. Since its launch in 2003, the colour ringback tone service provided by CMBJ has been very popular among subscribers, who use its website as the key channel for obtaining services. Following the optimization project the monthly revenue derived from some services has increased by 2-4 times while subscriber activity levels and customer satisfaction also dramatically improved.
Says Zhao Peng, Deputy General Manager of CMBJ’s Data Service Center: “Mobile service user experience, while being a relatively new concept for the China market is critical in bringing user friendly experience and improving operators’ service quality. We have introduced user experience into product design and optimization and will provide more user-friendly products and services.”
Yuan Wei, Head of Consulting Systems & Integration at Nokia Siemens Networks, Greater China region adds: “Our Usability Solution draws upon Nokia’s long leadership in usability, laying a solid foundation of user experience for operators to expand value-added services. As the leading transformation solutions partner, Nokia Siemens Networks helps operators to achieve better performance in an increasingly competitive market through our acute insight into end users, end-to-end solutions, and a customer-focused approach.”
Posted to the site on 21st April 2008
