Docomo Changes its Brand Logo

Japan's NTT DoCoMo has unveiled a new corporate logo and other re-branding elements that will be introduced beginning July 1. The changes are the result of DoCoMo's review of its branding and related marketing strategies after establishing the Corporate Branding Division in August 2007.

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The logos compared

The "blurb" about what the logo means is below:

The new logo's color is red, which symbolizes the company's energy and dynamism. The logo, along with other branding elements, embodies DoCoMo's commitment to achieve customer satisfaction by understanding the needs of customers and building stronger relationships with them, and to maximize the creativity of the company's workforce and remain a leading innovator in the mobile communications industry.

The logo and new brand slogan - Unlimited Potential, in Your Hand - also express DoCoMo's commitment to offer high-quality, value-added mobile services and technologies that enhance human relationships and lifestyles.

Posted to the site on 18th April 2008