AOL to Manage Mobile Ads for Verizon Wireless
Verizon Wireless has tapped internet firm, AOL to manage its advertising inventory on its online and mobile websites. Under the terms of the agreement, Verizon will leverage Platform-A’s sales capabilities for all of Verizon’s online inventory and a majority of Verizon’s mobile inventory. In addition, Platform-A will be the only sales organization that can represent Verizon’s inventory in the marketplace and guarantee placement within the Verizon network.
All other sales partners are selling on a blind-network basis.
Verizon will continue to use Platform-A’s mobile ad serving platform, Third Screen Media, to manage the sale of its mobile web advertising. Third Screen Media’s mobile advertising options include geographic, demographic, and content targeting, display, and sponsorship opportunities on Verizon Wireless’ portal, sections and article Web pages.
Posted to the site on 14th April 2008