Ebtikar Card Systems Launches 1GB SIM Card

Ebtikar Card Systems, a part of Etisalat Services Holding and a regional provider of Smart Card solutions has shown off its latest SIM card - which includes 1GB of memory. Ebtikar's team presented several scenarios where local operators can increase revenues from SIM sales. MegaSIMs can store large files including complicated or localized software such as directory enquiry services, and allow them to be sold simultaneously with the operator's welcome pack. They said that this not only reduces the complexity for the consumer, but also increases the chances they will subscriber or use other value added services such as Mobile TV or Financial Remittance services.

"Ebtikar's MegaSIM has a Gigabit of memory, meaning that operators can now add new applications and functionality and enjoy a closer relationship with their customer from day one," explained Ali Sabetian, Head of Sales and Marketing for Ebtikar.

"By bundling software applications onto a SIM card, operators can not only provide new value added services, but can also potentially protect their price points and prevent erosion or the need to heavily subsidise their subscription fees with free air time."

Ebtikar's team presented several scenarios where local operators can increase revenues from SIM sales. MegaSIMs can store large files including complicated or localized software such as directory enquiry services, and allow them to be sold simultaneously with the operator's welcome pack. This not only reduces the complexity for the consumer, but also increases the chances they will subscriber or use other value added services such as Mobile TV or Financial Remittance services.

Ebtikar is marketing its MegaSIMS to mobile operators across the Middle East and expects the first service providers will begin introducing the new SIMs in the second half of 2008.

Posted to the site on 9th April 2008