AdMob Serves its 20 Billionth Mobile Advertisement

Mobile advertising agency, AdMob says that the company has served their 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide. Since March 2007, the company's monthly impressions have grown from 500 million ads per month to 2.5 billion advertisements per month today. This demonstrates both the electric pace of overall mobile web browsing worldwide and the growth of the AdMob network of sites.

AdMob's 20 billionth ad impression was from financial services conglomerate HDFC. The ad was served in India at 1:56am GMT on Tuesday, March 25, while a visitor was browsing Cricinfo's mobile web site on a Nokia N70.

"This is an exciting milestone, but we're most encouraged by the progress we've made on the underlying platform and technology that powers our marketplace. Our relevance and optimization efforts led by our team of statisticians and researchers have already yielded double digit gains in our ability to monetize our publisher's sites. I'm very confident that over the next two quarters we will be making significant product enhancements and releasing entirely new solutions that will further unlock the true potential in mobile." said Omar Hamoui, AdMob's founder and CEO.

AdMob says that it has seen a dramatic increase in both the number and size of brand-focused campaigns in the last 9 months.

AdMob also serves agencies and brand advertisers through full serve sales efforts in San Mateo, California, New York, London, Los Angeles, and Chicago.

"Ford believes mobile marketing is an important and engaging way to reach consumers," said Brian Bos, SVP, Convergence Director of Mindshare - Team Detroit. "AdMob has provided us with an efficient and highly targeted way to engage potential customers in the mobile environment. We congratulate them on their momentum and leadership in this medium."

Posted to the site on 1st April 2008