How NOT to Market Your Bulk SMS Service
A bit of a company rant - sorry for the diversion.
Many companies, quite understandably we feel send out emails to introduce their service to a potential customer.
Some companies may be a bit zealous and send that email to every email address they can find belonging to the company, which is a bit annoying but tolerable.
Some companies send emails, not only to every email address at a company - but do so repeatedly.
Some companies do all that and carry on doing that after several emails asking them to stop as the potential customer has absolutely no interest in buying bulk SMS services.
Some companies do all that - and also target an online news publication with what is by now, frankly - just spam emails.
So, if you are looking for a bulk SMS vendor, you may choose to avoid companies such as these - an example being Routesms Solutions Limited - who despite many attempts to contact them continue to send us emails every few days trying to sell us something we have told them we are not interested in.
There are plenty of other bulk SMS vendors with more reputable marketing methods.
Posted to the site on 6th March 2008
