Palestine Operator Orders Electronic Prepay Top-ups Platform

Irish mobile payment provider, Macalla has won a contract from Palestine based GSM operator, Jawwal to enable electronic top-up services to its subscribers. Jawwal's new e-TopUp services will be provided on channels including SMS, web, IVR and POS and be available in their shops throughout the territory. Subscribers will be able to top-up their mobile phones directly and via Jawwal agents, and can pay using cash or credit.

"We chose Macalla because it is a proven supplier of multi-lingual and multi-channel enabled top-up and payment solutions in the Middle East," said Ammar Aker, CEO, Jawwal. "The Macalla Platform gives us the ability to provide our subscribers with an integrated suite of services including banking, mobile wallet and bill payment in the future."

The Macalla Platform implementation with its services available in Arabic and English, will allow Jawwal to replace its existing card schemes. This will remove their inherent limitations, particularly the costs implicit in operating multiple schemes. It will also enhance Jawwal's competitive position in the market.

"Jawwal passed its one million subscriber mark in November 07," said Niall O'Cleirigh, CEO Macalla. "This solution will enable over one million people to top-up their phones quicker and easier than ever before."

According to figures from the Mobile World - the territories had around 1.7 million mobile phone subscribers at the end of last September, although only just under a million are connected to Jawwal. The remainder use Israeli networks which leak across the border. A new network operated by Wataniya is due to launch in the territory shortly.

Posted to the site on 26th February 2008

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