JumpTap Inks Pan-European Mobile Advertising Deal
Mobile advertising provider, JumpTap has signed a multinational deal with TeliaSonera to deploy a search and advertising solution across seven different network operators in Sweden, Spain, Denmark, Finland, Norway, Estonia and Lithuania.
JumpTap will be TeliaSonera's exclusive partner for all mobile advertising and paid search ads served on SurfPort, TeliaSonera's mobile Internet portal, and on SurfOpen, an Internet toolbar to be launched throughout the group during 2008, which follows the user both on and off portal.
Dan Olschwang, president and CEO at JumpTap, comments: "This is a monumental move for TeliaSonera and is testimony to the fact that the world's most innovative and progressive operators are deploying integrated white label search and mobile advertising services."
"SurfOpen is an important step into Mobile 2.0," says Indra Åsander, Senior Vice President, Head of Mobility Content, Europe at TeliaSonera. "SurfOpen will bring improved options to the market to communicate with our mobile customers in seven countries. Our partnership with JumpTap will help our customers quickly and easily access their favourite content and services wherever it exists on the mobile Internet."
Olschwang concludes: "The full potential of the mobile marketing industry is only realised when subscribers are satisfied with their mobile web experience. By combining intelligence from search with operator gateway data, users get fast access to everything they are searching for in the most intuitive way possible. TeliaSonera understands the importance of openness and of simplifying the mobile web, which is why SurfOpen and JumpTap's search and advertising solutions work together to provide a positive user experience."
Posted to the site on 19th February 2008