|
|
MP3 Players Less Popular Than FM Radios for African Mobile Phones
A new report from GfK says that global sales of mobile phone handsets passed one billion units in 2007, equivalent to every sixth person in the world buying a handset. This is an increase of 160m in a year, the fastest absolute annual growth for five years.
Europe: Penetration has reached 95% in Europe, with total subscribers now 800mn. Growth has slowed in many Western and Northern European countries, with countries such as Turkey (45% increase in handset sales) seeing the biggest growth.
China: Annual sales of handsets increase from 130mn to 190mn in 2007. Penetration is now 39%, with a total subscriber base of 525mn.
India: 2007 saw handset sales double, from 45mn to 90mn. Penetration is now 19% in India, with a total subscriber base of 210mn.
Africa: Penetration is now 27% in the continent of Africa, with 250mn subscribers. The growth curve is similar to that of India and China, with a notable delay.
Some other interesting snippets from their report:
The top 10 products account for 25% of all phones sold in Europe. 5 years ago the top 10 accounted for half of the market
3% of phones sold in Europe were equipped with GPS, but that accounts for 25% of all GPS products sold in 2007
While mobile phones with music functions were popular in 2007; in Sub-Saharan Africa, it is FM radios that are popular, partly due to the cost of downloading or sideloading music.
The full report (pdf file - 15 pages) can be downloaded from the GfK website.
Posted to the site on 18th February 2008
|
| |
|
| |
| |
|
| |
|
| |
|
| |