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GSMA Picks LG Phones to Lead HSPA Promotions

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The GSM Association (GSMA) has announced that a panel comprising of nine operators has selected two mobile phones developed by LG Electronics as the winning products to spearhead its GSMA's Horizon Phone initiative which aims to promote HSPA services in the 850Mhz band.

Last year, the GSMA and several operators established an 850 User Group to promote more widespread adoption of the 850MHz spectrum along with other dominant frequencies. This lead to the creation of the Horizon Phone initiative. In the first phase of this initiative, a competition amongst handset vendors was launched to produce a portfolio of 850/1900/2100 MHz tri-band HSPA mobile phones that could be launched into the global market.

"The GSMA's Horizon Phone initiative will help operators to establish the 850 MHz spectrum as an integral 3G frequency band, which will lead to greater scale economies, more cost effective communications and greater choice of products for users," said Craig Ehrlich, Chairman of the GSMA. "We congratulate LG as the selected supplier for the Horizon Series of phones."

To judge the competition, a panel of experts from nine leading operators including Ancel, AT&T, Cable & Wireless International, Entel PCS, Rogers Wireless, Telecom Personal, Telefonica Moviles, Telenor and Telstra worked together on the requirements and specifications needed by their customers to meet the new demand for ubiquitous Mobile Broadband. Handset vendors were then invited to submit proposals for tri-band HSPA handsets operating at 850/1900/2100 MHz, as well as conventional GSM bands.

LG Electronics was chosen as the winner for two of its handsets, the LG-KM560/LG-CM560 and LG-KP330/LG-CP330. Both phones run on HSPA at 850/1900/2100 MHz as well as on GSM at 850/900/1800/1900 MHz.

The Horizon Phone competition is one of a number of GSMA led initiatives for 2008 that will stimulate the awareness of mobile broadband. Further announcements concerning additional Horizon Series phones, supported by leading mobile operators, handset vendors and other key stakeholders are anticipated in 2008.

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