Acision and OgilvyOne Form Mobile Marketing Alliance

Messaging and billing supplier, Acision has inked a marketing partnership with the ad agency, OgilvyOne Worldwide. The alliance combines OgilvyOne's marketing experience and Acision's mobile delivery capability, essential requirements for realising the full potential of mobile marketing and advertising.

Together, Acision and OgilvyOne will enable the end-to-end mobile marketing value chain, providing advertisers with complete brand engagement over multiple channels, while assuring control, brand protection and mass market level revenues for carriers.

Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne said: "From the CMO Forum here at the Mobile World Congress, it is crystal clear that the big opportunity for telco operators is to leverage their data assets. This needs to be done with insightful targeting, intelligent messaging, and an extremely sensitive view of the customer experience. This is why the Acision / OgilvyOne partnership is so powerful and timely."

Rory Buckley, CEO, Acision said: "Mobile operators have been incredibly vocal about their hopes for mobile advertising, but the discussion should really be about mobile marketing. While ideas for advertising are often focused on the simple process of sending unwelcome brand messages to a consumer, the real potential lies in the targeting and delivery of marketing communications both for the operator themselves and for third party brands - addressing churn and opening the opportunity for new revenue models. What has been missing until now is a bridge between the marketing and telecoms worlds. Working with OgilvyOne, we are now in a position to offer support for the complete mobile marketing value chain; from an understanding of today's mobile subscriber, through the technology, right into the brand strategy."

Posted to the site on 12th February 2008