O2 UK Cuts the iPhone Monthly Tariff Costs

UK network operator, O2 has announced a shake-up of its entire range of consumer Pay Monthly and small business tariffs, including substantial changes to the iPhone tariffs. The changes mean that customers on the typical £35 per month contract will get three times more minutes and more than double the number of texts than before.

The new £45 iPhone tariff gives the same amount of minutes and texts as the former £55 tariff so customers who were on the £55 tariff can either save £10 per month or take the new £75 tariff with 3,000 minutes and 500 texts a month.

All iPhone customers will continue to receive unlimited data browsing and access to The Cloud's Wi-Fi hotspots as free bolt-ons to their contract, worth £15 per month. Existing iPhone customers won't miss out as they will be transferred to the new tariffs during February, with all customers benefiting by mid March.

"This industry is infamous for confusing consumers with the number and complexity of tariffs," said Sally Cowdry, Marketing Director, O2 UK. "We've listened to what our customers want and acted, offering simple but competitive tariffs across all our handset range. The iPhone is already our fastest ever selling device and this added value will allow us to appeal to an ever greater segment of the market - it is an unbeatable proposition."

Unlimited Data For all

O2 also today announces the launch of a new £1 per day flat rate tariff for mobile web browsing from other handsets as standard on all new consumer Pay Monthly price points. The maximum they will pay is £1 if they browse more than 20-25 pages in a day. Below this, they will pay approximately 4-5p per page. More regular data users can opt for the Unlimited Web Bolt On at £7.50 per month.

Sally Cowdry continued, "Unlimited will mean unlimited on O2. As long as customers use our services as they are intended - for example, their fingers to text and their handset to browse - and do not affect quality for others, they can do as much as they like without having to worry. We believe we are the only company in the market to be so open around fair use."

Posted to the site on 29th January 2008