Napster Launches Mobile Music Service in Italy

Ericsson and music distributor, Napster have launched the Napster Mobile music service with Telecom Italia through its mobile brand TIM. Co-developed by Ericsson and Napster for the Italian market, Napster Mobile is a music service offering an array of features and personalized content, including ringtones, artist images, wallpaper and access to Napster Mobile's music catalog.

Napster Mobile also offers dual-delivery for simultaneous downloads to a subscriber's PC and mobile phone, a feature that provides users the convenience of downloading songs directly to their phones with a high-fidelity copy of the song available to download on their PCs.

Under the agreement, Ericsson's responsibilities include systems integration, operation, maintenance and content management of Napster Mobile for TIM.

"Entering the Italian market is an exciting milestone," said Brad Duea, president of Napster. "By partnering with Ericsson and TIM we can offer a superior music experience and make our extensive catalog available to Italian consumers for the first time."

Napster Mobile is linked to the Sony Ericsson Walkman series mobile phones via its music recognition application. Some models also offer a soft-key on the display for convenient access to Napster Mobile.

Posted to the site on 28th January 2008