Swiss Operator Offers Mobile and Web Music Downloads

With the relaunch of Sunrise musicworld, Sunrise has become the first mobile operator in Switzerland to offer an integrated web and mobile shop allowing users to download content to both PC and Mobile without additional costs. This landmark service features an online and mobile shop system powered by 24-7 Entertainment and includes a download-to-own solution with access to more than 2 million full length tracks.

Sunrise plans to further augment Sunrise musicworld in Spring 2008 when they will add a dual video and realtones component to complete the 24-7 digital entertainment offering.

Upon purchasing a track, it is sent at no additional cost to both online and mobile accounts giving consumers increased flexibility to listen to music either from home or on-the-go. Payment is done directly on the mobile bill of Sunrise customers via Premium SMS (PSMS).

"24-7s strong experience in digital music, their impressive music catalogue available for both PC and Mobile, and their technological know-how is a great step forward for Sunrise musicworld, which we are pleased to offer to our customers", said Christian Jensen, Product Manager Sunrise Communications.

Posted to the site on 28th January 2008