Vodafone Italy Launching Ad-funded Mobile Video Content
Amobee Media Systems says that it has been selected by Vodafone Italy to offer ad-funded mobile video content to the operator's 29.1 million Italian customers. The service, called FreeVideo, allows Vodafone Italia UMTS users to access a wide range of local and branded video content for free in return for receiving relevant commercial messages from major brands.
This service closely follows Amobee's recent announcements with Vodafone in Spain, Greece and the Czech Republic, in which the company is enabling ad-funded peer-to-peer SMS and games as well as advertising on Vodafone Live!
QuickPlay Media is powering streaming video content with its OpenVideo service delivery platform. QuickPlay is also enabling dynamic real-time stitching of ads provided by the Amobee platform and FreeVideo content, as well as providing advanced reporting including measurement of key metrics. Dada's advertising agency Dada Ad will be responsible for recruiting and managing the relationship with advertisers aiming to run rich-media, tactical campaigns on mobile. Dada Ad has been successfully selling mobile campaigns for Vodafone Italia since March 2007.
Amobee instantly processes the user's profile and contextual information and selects a relevant "pre-roll" video ad, followed by the video content and then a "post-roll" ad.
Zohar Levkovitz, CEO of Amobee, commented, "We've been rolling out new and exciting mobile advertising deals with Vodafone across Europe. Vodafone Italy is the latest step in a very successful relationship. Ad-funded video services enable operators to develop a new revenue opportunity as brands make use of mobile as a channel to reach audiences. It also allows users to watch mobile video for free. Vodafone is really making great strides in maximising the potential of this."
Posted to the site on 22nd January 2008
