Slovenian Operator Sees Mobile Internet Use Surging

The Slovenian mobile operator, Mobitel has announced that the total number of visitors to its "Planet" mobile internet portal has now surpassed one million. The introduction of free browsing on the Planet stimulated the usage, and there is also an increasing interest in mobile video content on the Planet. Last year the mobile Planet was thoroughly overhauled. There are now over 200,000 regular visitors of the mobile Planet, and since its introduction the mobile Planet has counted over a million different visitors.

The most popular content in the past few months are various sports contents, followed by news, ringtones, images and games for mobile phones, leisure activities and messaging services. Planet users can also use a simple and elegant way to see the conditions on Slovene, Austrian and Italian skiing slopes, also by looking at the cameras located on the slopes.

The varied offer of useful multimedia contents, photos, video and music on the portal can also be tailored to any user's desires, as everyone can add any of the Planet's content to the Moj Planet (My Planet) heading. They can be assisted by a wizard, which suggests a series of connections with regard to the user's interests. The search engine also enables a quick access to the requested content, while the display and the set of content is automatically adjusted to the capabilities of the user's phone.

Mobitel is the largest operator in Slovenia - with a huge 74% of the market. According to figures from the Mobile World database, the operator ended last September with just under 1.4 million customers. The country itself has a population penetration level of 94%.

Posted to the site on 11th January 2008