Ericsson to Supply Mobile TV Solution to Cellcom Israel

Ericsson has signed a contract with Israeli mobile operator Cellcom Israel to provide an end-to-end mobile TV and video solution. Under the agreement, Ericsson will be the sole supplier of a mobile TV platform supporting rich media clients, a content management system and support systems for operation and customer care units.

Rollout started last month, with commercial launch due during 2008.

Ericsson's Mobile TV and Video solution leverages the existing cellular network to allow operators to capitalize on existing network infrastructure investments. The flexible and scalable solution can also accommodate broadcast technologies such as Multimedia Broadcast Multicast Service, as they become available.

Nahum Hai, Director of Advanced Services Department at Cellcom Israel, says: "This move reaffirms Cellcom Israel's leading position in the Israeli market. By partnering with Ericsson, Cellcom Israel can offer easy access to a personalized, world-class mobile TV experience."

Posted to the site on 8th January 2008