Critical Factors Affect Google Android Sucess

According to report from Japan's Mobile Consumer Lab, Google's Android is the first legitimate attempt to re-create the success of Japan's "Wireless Ecosystem" model within the context and realities of international mobile markets. If successful, the report says that Google could spark unprecedented innovations within mobile content, service and application development - however a number a critical factors stand in the way of such success.

This Insight Report, looks through the hype and cynicism that has surrounded Google's official unveiling of Android and analyzes the significance of Android versus competitive platforms such as Symbian, Windows Mobile and MontaVista, as well as competing devices such as Apple's iPhone and RIM's Blackberry.

"Although Symbian and Microsoft have offered the most stinging criticisms of Google's Android, Google's next (and most) critical challenge at this early stage of development actually lies in how it will address MontaVista, and galvanize the mobile Linux development movement," states Dr. Philip Sugai, Director of the Mobile Consumer Lab at the International University of Japan and lead author of this report. "Without successfully accomplishing this goal, Android will become obsolete within 2008, never ever leveling a substantial competitive threat against either Symbian or Microsoft."

This is the first report released jointly by the Mobile Consumer Lab in Japan and Mind Commerce of the USA.

Posted to the site on 2nd January 2008