Video ringtone provider, Vringo says that it has inked a deal to reuse Agence France-Presse (AFP) news clips to be integrated into Vringo's video ringtone service. When a call is placed, the video clip appears on the recipient's phone screen as a video ringtone, or "Vringo." AFP content on a wide variety of topics will also be available to all Vringo users on the Vringo Web site.
"AFP produces news video and features for television, the Internet and mobile phone service," said Gilles Tarot, marketing and sales director of AFP North America. "And now, through this agreement with Vringo, our international video coverage will be available in yet another format -- video ringtones, one of the newest and most personal ways of sharing information."
With the AFP-Vringo alliance, Vringo subscribers can use their buddy lists to deliver a 2- to 10-second AFP video clip announcing the caller to the person being called -- or to identify an incoming caller. Users select their personal Vringo clips through their mobile handsets or online. Vringos can also be shared with any subscriber in the Vringo community with a compatible wireless phone.
AFP joins a growing list of content providers now partnering with Vringo, including Discovery Channel and Universal Music Group.
Posted to the site on 11th December 2007