TAG Heuer Watches to Launch Own-Brand Mobile Phones

The luxury sports watch brand, TAG Heuer has inked a deal with handset OEM, ModeLabs Group to launch a range of TAG Heuer branded mobile phones. The phones are expected to appear in the second half of next year.

TAG Heuer has committed to a 3-year term with this contract.

"Through this agreement, ModeLabs Group is confirming its mission to respond to the expectations of the most prestigious brands in the most exclusive fields, such as luxury watchmaking," said Stéphane Bohbot, ModeLabs Group CEO. He added, "Like the precision instruments made by the Swiss manufacturer, TAG Heuer mobile phones will feature impeccable finishing and brand-specific functions."

ModeLabs is the OEM which is also producing the Levi's branded mobile phones.

Posted to the site on 27th November 2007