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China's Smartphone Sales Up 5.2% in Q3 2007
Published on: 16th November 2007
China's CCID Consulting says that it saw a 5.2% increase is sales in China's smart phone business in Q3 '07, compared to Q2'07. CCID Consulting released its latest data showing that the sales volume of China's smart phones reached 6.388 million sets in Q3, up 5.2% over Q2; sales revenue reached 16.61 billion Yuan, increasing 11.3% on a month-on-month basis. With students buying phones during the summer vacation and with promotions during the Chinese national holiday, the smart phone market created highs in sales volume.
Symbian OS keeps the lead, while Windows Mobile's market share increased
Symbian OS have always paired well with Nokia. Dependent on the advantages of Nokia, Symbian OS have acquired nearly 70% of the market share in 2007Q3 and sales volumes reached 4.416 million sets. Different from the Symbian OS, smart phones with the Windows Mobile operating system promoted themselves via the logo of Windows Mobile. At present, manufactures such as Motorola, Samsung, Lenovo and Dopod adopt Microsoft's operating system, so the market share for Windows Mobile has increased in 2007Q3, with a sequential growth rate of 52%.
The sales volume of Linux operating systems is falling. The market share of Motorola accounts for 70% of the total Linux market. Consequently, the market share of Linux operating systems is closely joined with the sales volume of Motorola smart phones; therefore, the falling Linux figures is directly related to the Motorola smart phone in 2007Q3. The market share of Palm operating system phones is also not so good, down 52.6% with 2006Q3. The reason is that the manufacturers adopting the Palm operating system are not the mainstream of the market.
The market share of mobile phones with large screens keeps increasing The mobile phones with a screen size of more than 2 inches are still the main stream on the market, taking more than a 90% market share. However, even though a legible display, the market demand of mobile phones with screen sizes larger than 2.4 inches has decreased due to a larger and heavier phone introduced by the bigger screen, with the market share decreasing 12.9%.
Brand market pattern is steady, while Motorola sales decrease As a whole, the market share of Nokia and Motorola occupies over 90% in China's smart phone market. However, because of the drop of Motorola's market scale, its sales volume of smart phones is also falling, from 1.682 million sets in 2007Q2 to 1.448 million sets in 2007Q3. The sales volumes of Amoi, Dopod, Samsung and Sony Ericsson have all increased in 2007Q3. China's domestic brands occupy six quotas in the top ten brands. Amoi and Dopod ranked in third and fourth place, respectively. The other four brands are CoolPAD, Lenovo, TCL and Hisense. For Hisense, this is the first time to enter the top ten brands.
CCID Consulting forecasts that China's smart phone market will keep increasing in 2007Q4 and the sales volume will increase 5% while the sales revenue will increase 8%. Promotional campaigns are also expected to be the key to a manufacturers success in the smart phone market in 2007Q3.
Tags: [windows mobile] [microsoft] [lenovo] [samsung] [palm] [symbian] [operating system] [ccid consulting] [linux] [tcl] [os] [motorola,] [students] [China]
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